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What Value Do I Deliver?

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Leading

Help Leaders to LEAD

I help leaders connect employees to their vision through clear communications in their own voice. Some of my key opportunities:
 

  • Creating opportunities for dialogue: Develop annual CEO keynote delivered live at leadership conference and globally webcast to employees, using fresh audio-visuals to engage the audience and reinforce key points. Guide monthly dialogue-heavy global employee town halls, delivered by webcast (often with live in-person audience), and reinforce key messages through extensive video and print follow-up.

  • Getting the word out: Develop written and video communications to connect CEO (and other leaders) to all employees.

  • Sharpening their skills: Top-rated presenter at company executive development programs for 5+ years, teaching sessions on Message Development, Presentation Delivery and Driving Decision-Making through Clear Communications.  Extensive 1:1 coaching with leaders to help them be their best as they get their messages out.

Planning
& Doing

Idea to Results: Get the Job Done

I’m a strategic do-er who first makes sure we’re doing the right thing, then puts the plans in place to make sure it happens, all the way through tracking results and identifying opportunities for improvement.

 

  • Drive business results: Through strategic, proactive communications, from goal-setting to tracking tactices, to measuring results. From assessing overall goals and audience needs (what do we want to accomplish?!) and developing results-oriented, action-driven communications to meet and exceed objectives. Established media analysis program to show how our messages get through and quantify sentiment... giving us the ability to target future outreach.
     

  • Deliver robust creative  solutions to these challenges:

    • We're acquiring a new company: how do we break the news in a way that makes employees excited to join our family? (Repeat 3x!)

    • We need to refresh our Values: as a Values-driven company, how do you make sure they are enduring and not taken for granted? (Spoiler alert: ask your people what they want.)

    • We're breaking up the band: Introducing and carrying out the separation of an iconic 127-year leader into two separate standalone companies. (Key: communicate!)

    • Think louder, act faster: Although founded on disruptive technology, Alcoa found itself mired in a culture of iterative improvement. Spark new thinking through a conference that inspires leaders to Make the Future.

    • Avoiding strikes/union representation: Partner with Legal and Industrial Relations to respond to unionizing attempts, communicate during negotiations, and develop positive employee relations at non-union locations.

    • Making communications add up: How can we deliver easily understood earnings and  financial announcements,  communicating business conditions, targets and priorities in ways that motivate the right employee actions?

       

  • Event Planning: How do you make sure events deliver the experience and intended messages? By strategically aligning the agenda and paying attention to every detail in the execution.

    • Annual leadership conference: Inspires 450+ company leaders to cascade our vision to their teams. Dozens of speakers and agenda options over four days. Includes best practice sharing sessions and awards ceremony.

    • Town hall meetings by live audience and webcast. Prepare presenters and create opportunties to engage attendees through interaction and dialogue.

    • Support corporate events including Annual Shareholders' Meeting (oversee innovation showcase) and Investors' Day.

Writing & Editing

Write It Right

Trained as a professional writer at Carnegie Mellon University, I live for -- and guide my team to constantly strive for -- copy that is short and sticky. Make readers want to click, turn the page, and understand what they need to.

 

  • What am I sharpening my pencil on? News articles  --  weekly eNewsletters  -- executive speeches  -- presentations -- Executive speeches  --  letters and videos to employees  -- and much more.
     

  • My essay "My Declaration of Independence" was included in the inaugural Listen to Your Mother Pittsburgh show in 2015.

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